Sunday, October 12, 2014

Introducing slow Jo: The Slow Watch That Help Us Reimagine Our Relationship With Time

In a time when our phones are fast becoming our clocks and watches, and displaying the exact time, down to the minute, is just a click away, we're more aware than ever before that time is ticking away.

 But do we really need to always know the exact time, or does it just stress us out and keep us from living in the moment? According to Slow, because of our busy lifestyles, "we often forget that we actually have a choice of how to live," and their reinvention of the watch helps us put our own time in perspective.

 A different kind of wristwatch, the Slow Watch, aims to help us reimagine our relationship with time, by putting it into context and allowing us to visualize our entire day. First launched last year, and sold only online, the first of the Slow Watches (the Slow Jo) displays the entire 24 hour time cycle on the face of the device, and uses just a single hand to indicate the time, letting us focus on the moment, not the never-ending march of seconds.

 "The slow watch is a subtle reminder that time is the most precious thing we have so we should enjoy everything we do and stop chasing every minute. 

In order to be a true symbol of this idea, the slow watch has only one hand that rotates once every 24 hours. It actually moves at half the speed of a normal watch, but allows you to see the progress of your entire day at a glance." - Slow